Brand Identity & Strategy
Brand Identity & Strategy
For organisations that have outgrown where they started.
I shape expressive brand identities through strategy, illustration, and deep listening, designed to support consistency and real-world use as your business evolves.
Every brand identity project begins with a focused brand strategy session.
This clarifies direction, priorities, and audience, giving the design work a clear foundation.
A collaborative process that moves from direction into design, shaping a brand system that works across your business.
The work evolves through stages of refinement, with ongoing conversations to ensure everything stays aligned as it develops.
The focus is on creating something easy to use and supportive of both your business and your team over time.
A tailored visual identity system that may include:
- Logo design and extended logo systems
- Colour palette, typography, and visual language
- Brand guidelines for consistent use
- Illustration, iconography, and supporting assets
- Social media and communication templates
- Print and digital materials
- Packaging and other brand applications
- Website design or creative direction
- Collaboration with developers, photographers, or other partners if needed
Once your brand identity is in place, many clients choose to continue working together to keep things consistent and evolving over time.
This can include applying the brand across new touchpoints, creating additional assets, or providing ongoing creative direction as your business grows.
How your brand shows up after working together
A brand with personality that reflects the true quality of your work
Clear, cohesive brand systems that save time and help teams work with confidence
Stronger positioning that attracts better-aligned clients and opportunities
You’re in good hands
- My 15+ years of global experience brings perspective, openness, and strategic depth
- As an illustrator, there is a fluid, painterly quality to my designs, adding warmth and expression beyond rigid systems
- I deliver considered, agency-level work while collaborating closely with you throughout the process
- When projects call for it, I collaborate with trusted partners (web, copy, photography) to support the work seamlessly
Brands infused with love and care
Not sure where to start?
My brand audit helps you see what’s working, what’s not, and where clarity is missing, so you can move forward with confidence.
Designed as a calm, considered first step before longer-term brand work.
From the people who've been on the journey
Maria Trigueiro
BD Water
In short, Morgane is absolutely awesome! We've been with her for years, and we couldn't imagine our brands without her. We recently did 2 brand refreshes that have truly set BD Water apart - we’re pink in a groundwater world, and we love it! Morgane knows our brand inside and out, delivering spot-on designs for our website, social media, merch, vehicle decals, and more. Her creativity, attention to detail, and seamless communication make it so easy and honestly just pleasant to work with her. If you’re looking for a designer who will elevate your brand and make your life easier, Morgane is it. We’ll keep her forever if we can!
Stacey Palfrey
Abode Property Group
We had an incredible experience working with Morgane Guedj Creative. Morgane is incredibly talented. She took the time to really listen to our brief and approached the project with so much care and creativity. The final result captured the essence of who we are perfectly. Highly recommend her to anyone looking for thoughtful, high-quality creative work.
Alicia Curtis
Alyceum
Morgane is a brilliant designer, who I engaged to refresh my business brand. I was amazed at how she took my words, inspirations and vision for my business and turned it into visual identity that will propel it into the future. Morgane is a deep listener and, of course, very creative and clever!
Rob Sheppard
Capital Human Resources
I've used Morgane three times now and have nothing but admiration for her work. Morgane used thoughtful questions to understand who we are, an artistic mind to create exciting but different works that made us really think and then translated our feedback into adjustments which resulted in brief-perfect designs. Art is in the eye of the beholder and Morgane gets to the heart of what matters most to representing us as a brand. Elle est formidable!
Hélène Jean-Baptiste
Editions Vuibert France
Morgane is a blend of creativity, intelligence, and professionalism. She knows how to accurately analyze client's needs while being proactive. I work with her every year on the same editorial products, and she always manage to propose a new design, respecting our brand identity and author wishes in the same time! These projects are extremely important for Vuibert and I work with complete confidence and peace of mind because I know that I am doing them with Morgane. If you’re looking for a designer who will sublimate your editorial products and give them a strong identity, choose Morgane!
Alana Stenlake
3sixty Australia
Morgane did an incredible job refreshing our 3Sixty brand! She truly understood our vision and brought it to life with fresh, modern, and cohesive design elements. Her creativity, attention to detail, and ability to translate our ideas into a polished brand identity made the entire process seamless. We couldn’t be happier with the result. Highly recommend her for anyone looking for exceptional graphic design!