Brand Identity & Strategy
Brand Identity & Strategy
Shaping brands for organisations that have outgrown the identity they started with.
I collaborate with leadership teams and people-focused businesses and organisations to create brand identities that support growth and long-term consistency.
When your brand no longer reflects where the business is today
As businesses grow and change over time, the visual identity that once served them may begin to feel inconsistent or harder to use. You might recognise this as:
- A brand that no longer reflects the quality or direction of the business
- Inconsistencies across the website, social, and marketing materials
- Time spent recreating assets or questioning design decisions
- A brand that doesn’t yet help attract the right clients or opportunities
Over time, teams lose time internally, and competitors with clearer, more established brands begin to look like the stronger choice.
How your brand shows up after working together
A brand with personality that reflects the true quality of your work
Clear, cohesive brand systems that save time and help teams work with confidence
Stronger positioning that attracts better-aligned clients and opportunities
What’s included
Every brand identity project begins with a focused brand strategy session.
This clarifies direction, priorities, and audience, giving the design work a clear foundation.
From there, I create a tailored visual identity system that may include:
• Logo design and extended logo systems
• Colour palette, typography, and graphic language
• Brand guidelines for consistent use
• Illustration, iconography, and graphic elements
• Social media and communication templates
• Print and digital materials
• Packaging and other brand applications
• Website design or creative direction
• Collaboration with developers, copywriters, or photographers if needed
Want an idea of pricing and scope?
Download the Service & Investment Guide to explore how brand identity projects are typically scoped, along with starting investment.
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Ongoing support, once the foundation is in place
For organisations looking for a long-term creative partner.
After your brand identity is established, many clients choose to continue working together to keep the brand consistent and evolving. This ongoing support might include brand rollout, social and communication templates, publication design, website updates, or creative direction as your needs change.
Support is flexible and scoped via tailored proposal or monthly retainer.
Not sure where to start?
A brand audit helps you see what’s working, what’s not, and where clarity is missing, so you can move forward with confidence.
Designed as a calm, considered first step before longer-term brand work.
You’re in good hands
- My 15+ years of global experience brings perspective, openness, and strategic depth
- As an illustrator, there is a fluid, painterly quality to my designs, adding warmth and expression beyond rigid systems
- I deliver considered, agency-level work while collaborating closely with you throughout the process
- When projects call for it, I collaborate with trusted partners (web, copy, photography) to support the work seamlessly
Brands infused with love and care
Client love
"Morgane took the time to truly listen and approached our project with so much care and creativity. The final result captured the essence of who we are perfectly."
"We’ve worked with Morgane for years and couldn’t imagine our brands without her. She consistently delivers thoughtful, spot-on design across everything we need."
"Morgane is a rare blend of creativity, intelligence, and professionalism. I work with her with complete confidence and peace of mind."
"Morgane is a brilliant designer, who I engaged to refresh my business brand. I was amazed at how she took my words, inspirations and vision for my business and turned it into visual identity that will propel it into the future. Morgane is a deep listener and, of course, very creative and clever!"