When BD Water approached me, their existing brand no longer reflected their forward-thinking approach or vibrant personality. They had recently branded Water Manager and loved its modern, streamlined identity. They wanted to align the BD Water brand with Water Manager, creating a cohesive system that unified the two while highlighting their distinct purposes.

After working closely with their team, the vision became clear: BD Water needed a brand that felt:

• Fresh and professional
• A little quirky and approachable
• Distinct yet aligned with Water Manager

These elements became my starting point for creating a refreshed identity that would reflect their expertise and playful, outside-the-box personality.

The central challenge was ensuring that BD Water and Water Manager felt connected yet unique. To achieve this, I reused the Water Manager logo mark and adapted the visual style for BD Water as the parent brand. I introduced a refined colour palette featuring unexpected tones like pink and mint green to convey their vibrant, approachable side while keeping professional blues and greens for trust and sustainability.

I also developed a sub-brand logo for Water Manager, differentiating it through a purple accent while maintaining visual cohesion. This system allowed for clear brand differentiation while highlighting their connection.

The refreshed BD Water brand includes:

• A modernised logo and cohesive colour palette
• A set of icons representing their three core services: bores, irrigation, and licensing
• A graphic system with shapes and patterns used across collateral and digital platforms
• Vehicle decal designs for their fleet of utes and trucks

I also worked on designing their websites, ensuring BD Water and Water Manager have distinct yet connected digital presences. The result is a pair of websites that are easy to navigate, visually engaging, and reflective of their shared mission.

Working on this project has been incredibly rewarding, especially seeing the finished collateral and vehicles proudly displaying the new identity. If you’re curious, check out the BD Water and Water Manager websites—and keep an eye out for their pink-accented vehicles cruising around Perth!