When BD Water approached me, their existing brand no longer reflected their forward-thinking approach or vibrant personality. They had recently launched Water Manager and loved its modern, streamlined identity, so the goal was to realign BD Water with this new direction while ensuring both brands felt connected and purposeful.

Working closely with their team, the vision became clear. BD Water needed a brand that felt:

• Fresh and professional
• Approachable, with a touch of quirk
• Distinct, yet clearly aligned with Water Manager

These principles became the foundation for a refreshed visual identity that better reflected their expertise and their playful, outside-the-box way of working.

A key challenge was creating a system where BD Water and Water Manager felt part of the same ecosystem, without losing their individual roles. To achieve this, I reused and adapted the Water Manager logo mark for BD Water as the parent brand, refining the visual language to feel broader and more versatile.

The colour palette balances trust and sustainability through blues and greens, while introducing unexpected accents such as pink and mint green to express warmth, confidence, and approachability.

I also developed a distinct sub-brand logo for Water Manager, using a purple accent to differentiate the platform while maintaining strong visual cohesion across both brands.

The BD Water project included:

• A refreshed logo system and cohesive colour palette
• Custom iconography representing their three core services: bores, irrigation, and licensing
• A flexible graphic system with shapes and patterns used across print and digital assets
• Full website design for both BD Water and Water Manager, creating two distinct yet connected digital experiences
• Illustrated merchandise and branded assets
• Social media templates for consistent, on-brand communication
• Printed collateral including flyers, pull-up banners, and large-format assets
• Vehicle decal designs applied across their fleet of utes and trucks

Beyond the initial brand rollout, I continue to work with BD Water on an ongoing basis, supporting all of their visual communication needs as the business evolves. This long-term collaboration allows the brand to stay consistent, adaptable, and visually strong across every touchpoint.

Seeing the identity come to life across vehicles, print, digital platforms, and everyday business tools has been incredibly rewarding. If you’re local, keep an eye out for their pink-accented vehicles around Perth — they’re hard to miss.

Web development by Daniel Chen.