Paper & Bloom
Paper & Bloom creates unique, eco-friendly plantable greeting cards for all occasions. Handmade with 100% recycled paper and embedded with Swan River Daisy seeds, these thoughtful cards offer a gift that blooms while caring for the planet. From seasonal collections to custom orders, Paper & Bloom brings a touch of nature to every celebration.
Client
Paper & Bloom
Category
Visual Identity, Illustration, Website
Location
Perth, Australia
Sarah reached out to me for help rebranding her business as she renamed it. Her vision was clear: she wanted a brand that felt:
- Colourful and handmade
- Fun with a feminine touch
- Eco-friendly with a conscious ethos
I collaborated with Sarah to design a fresh logo and cohesive colour palette, along with a set of icons and animated GIFs to explain the card-planting process in a playful, engaging way. These elements also helped dynamise her website, bringing movement and personality to the digital space. I worked on the creative direction of the website, refreshing its design to better reflect the vibrant, handmade essence of the brand. Additionally, I created Canva templates for social media, featuring bespoke shapes and graphic elements that made her Instagram sleek, time-efficient, and brimming with personality.
The new visual identity and refreshed website capture the spirit of the brand while giving Sarah and her team the tools to expand and experiment with designs. The result is a lively and cohesive look across platforms that highlights the eco-conscious ethos of Paper & Bloom.
If you’re looking for unique, plantable gifts, check out the Paper & Bloom website—you’re bound to find something delightful!
Kind words
I reached out to Morgane when desperately in need of a visual identity and website revamp. After a short brief, she was able to understand my vision and tastes. Through her expert eyes, she provided insightful guidance and creative direction to and for my business. Morgane has a wide understanding of marketing, business management and design in general and loves sharing her precious knowledge. She also designed icons and created visuals for our website that perfectly align to our existing branding. Thanks to Morgane, our online store went from very standard to dynamic and lively!
Sarah R. ∼ Founder and Director at Paper & Bloom