Art on the Move reached out for a visual identity and collateral system that could reflect the sensitivity and depth of the project while being accessible and adaptable for touring across multiple venues. I created reusable templates for posters and flyers so the team could update them for each venue over the two-year touring program.

From our early conversations, it was clear the design needed to feel:

• Human and expressive
• Accessible and inclusive
• Contemporary yet timeless
• Flexible across print and digital formats

The central challenge of this project was to amplify the artists’ voices while ensuring clarity and consistency across posters, banners, signage, and digital promotion. The identity also needed to leave room for the artworks themselves — strong enough to bring personality, yet simple and clean enough to let the art take centre stage.

I designed a delicate but bold identity built around the concept of embroidery, inspired by elements within the exhibition and the handmade, craft-based quality of much of the work. A high-contrast palette and expressive graphic language reflected both vulnerability and strength, while accessibility informed each design decision to ensure the exhibition communicated to a wide public audience.

Deliverables included large-format posters, Canva templates for posters and flyers, an activity journal for visitors to engage with during the exhibition, and signage adaptable for each touring venue. This suite allowed the identity to travel seamlessly with the exhibition across contexts.

The exhibition successfully launched in Shark Bay, Western Australia, with the design helping to create a cohesive and recognisable presence — amplifying the stories of resilience, healing, and creativity at the heart of SICK AF.

If you’d like to know more, visit the Art on the Move website.