Visual Identity, Graphic Design & Illustration | Morgane Guedj Creative

The Plumery

The Plumery is a Perth florist, delivering beautiful and fresh blooms all over the city. Each floral arrangement is lovingly designed by the team in their Mount Lawley flower studio.


The Plumery


Visual Identity, Print


Perth, Australia

Emma Palumbo had been running her business for a few months and decided that it was time to put some effort into her brand identity to see her brand and vision bloom. She also needed some social media templates, as she wanted her social feeds to be as beautiful as her bouquets.

The Plumery needed to look and feel:

  • Energising and invigorating
  • Colourful and joyous
  • Youthful and modern
  • Feminine and organic (but not girly!)
  • Upmarket

I designed a brand identity with a minimal wordmark and some organic, flowery graphic elements. The colour palette is also inspired by Emma’s floral arrangements, so it fits perfectly next to her photos. As a creative herself, Emma loves to have fun with her brand elements and mix them together, like she combines a bunch of flowers. There are so many possible combinations!If you love their work as much as I do, you can order a beautiful bunch of flowers and a gift for your loved one (or yourself!) on The Plumery website.

Kind words

Morgane recently completed a beautiful re-brand for my business. During our initial meeting, Morgane asked extremely detailed questions in order to understand my business, myself and what I wanted to achieve with the new branding. Morgane was professional, warm and generous with her advice and guidance throughout the whole process. I am incredibly proud of my business’ new branding. I’d highly recommend working with Morgane.

Emma Palumbo ∼ Founder and Director at The Plumery