Visual Identity, Graphic Design & Illustration | Morgane Guedj Creative

Visual Identity Packages

Visual Identity Packages

Let’s get to the heart of things.

You’re looking for values-based visual identity design. A distinctive brand, for where you’re at right now, and where you see yourself in the future. Designed with care and attention. A unique, modern design that connects with your target audience and is built to last.

My design is in service of your ambition. And for me, the relationship is just as important as the outcome. It’s essential to me that we both enjoy the journey. Allow me to guide you through each step of my creative process, as we co-create a new identity for your brand with one of my three signature packages.

Introducing my visual identity packages

I offer three visual identity packages, each one carefully crafted to enhance your business branding and amplify all the good work you do. Jump in and see which one feels right for you!

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PACKAGE #1

Starter

Investment:
AUD 2,600 (incl. gst)

We all have to start somewhere! Congratulations on taking the first step. I’d be honoured to help you get set up for success with my foundational package.

  • 0-3 years into running your own small business?
  • Someone with an eye for creativity and design but never really invested in branding before now?
  • Looking for clean, easy-to-use design elements for your website?
  • Ready to dip a toe into growing your business through your branding?

I’m here for you – and I get it. Your business is your baby, and you’re keen to see it thrive. It’s time to turn your attention to your brand identity, and turn your business dreams into reality. We’ve got this!

  • 1-hour discovery session
  • Creative direction
  • 2 logo design propositions
  • Main logo and responsive suite (secondary logo & submark)
  • Colour palette
  • Font pairing
  • Style guide sheet (1 page with colours codes and font pairing)
  • 30-mn wrap-up session to present style guide sheet, hand over files and answer any questions
  • Incl. 3 x meetings: discovery session + logo propositions presentation + wrap-up
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PACKAGE #2

Essentials

Investment:
AUD 3,800 (incl. gst)

So, you’re 1-5 years in and ready to level up your business… and you want some beautiful designs to super-charge your social media. Welcome to the package I have designed especially for you. 

You’ll get all the basics of the Starter Pack, plus a range of illustration icons and social media templates so you can hit the ground running with your new brand.

  • At a crossroads, where you realise your branding doesn’t adequately reflect the quality of your offering? 
  • Frustrated by starting from scratch every time you need to create promotional materials because you don’t have any templates? 
  • Surrounded by a small team, but there are no clear brand guidelines or direction for them to follow? 
  • Longing to be part of a fun creative process to develop beautiful designs you can use yourself?

Let’s scale up your business together by building up your credibility and amplifying your presence as a trustworthy, high-quality brand. Onward and upward!

  • 1-hour discovery session
  • Creative direction
  • 2 logo design propositions
  • Main logo and responsive suite (secondary logo & submark)
  • 3 illustration icons
  • Colour palette
  • Font pairing
  • 12 x social media templates
  • Mini style guide (up to 15 pages) explaining how to use the logo, colour palette, font pairing, icons and 3 mockup applications
  • 1-hour wrap-up session to present style guide, hand over files and answer any questions
  • Incl. 3 x meetings: discovery session + logo propositions presentation + wrap-up
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PACKAGE #3

Comprehensive

Investment starting at:
AUD 7,400 (incl. gst)

This holistic package commences with an in-depth research and exploration phase as a prelude to a robust agency-style process.

Unlike the other packages, which provide two logo options, this one offers two full visual identity system propositions. Each includes not just logos, but also colour palettes, font pairings, and graphic language. This allows us to explore your visual identity in greater depth, giving you an early understanding of how all elements work together. The style guide will be more detailed, offering clear guidance on implementing these elements consistently across your brand.

  • Part of an established business with 3-10 years in market?
  • Searching for a designer with a strategic approach and high quality designs?
  • Ambitious and visionary, with a desire to be involved in the creative process?
  • In need of the full package without the agency price tag?

Fantastic! As an experienced brand designer, I’ll be with you every step of the way. Work with me to steward your brand identity toward its full potential.

  • 90-minutes discovery session
  • Creative direction
  • 1 x moodboard presentation to set the tone and direction for your new visual identity
  • 2 visual identity system propositions: logo, colour palette, font pairing and illustration icons
  • Main logo and responsive suite (secondary logo & submark)
  • 10 illustration icons
  • Colour palette
  • Font pairing
  • Identity application
  • 12 x social media templates
  • Comprehensive style guide (up to 30 pages) explaining how to use the logo, colour palette, font pairing, icons, graphic assets, photography style and 6 mockup applications
  • 1-hour wrap-up session to present style guide, hand over files and answer any questions
  • Incl. 4 x meetings: discovery session + moodboard presentation + visual identity system propositions presentation + wrap-up

My promise to you

Clarity and simplicity

You’ll always deal directly with me. You’re time-poor, so let’s keep things easy and hassle-free.

Polished expertise

I’ve seen it all, from big brands to small businesses, and will thoughtfully apply my insights to your brand.

A reliable ally

My door always remains open to the possibility of future work. I'll be in it for the long run if you need me.

Still not sure which visual identity package is best suited to your needs?

Let me help. Get in touch via my new client form or book a call so we can discuss your project and collaborate to find the best solution together.

Find the best visual identity package for you

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