Visual Identity Packages
Visual Identity Packages
Let’s get to the heart of things.
You’re looking for values-based visual identity design. A distinctive brand, for where you’re at right now, and where you see yourself in the future. Designed with care and attention. A unique, modern design that connects with your target audience and is built to last.
My design is in service of your ambition. And for me, the relationship is just as important as the outcome. It’s essential to me that we both enjoy the journey. Allow me to guide you through each step of my creative process, as we co-create a new identity for your brand with one of my three signature packages.
Introducing my visual identity packages
I offer three visual identity packages, each one carefully crafted to enhance your business branding and amplify all the good work you do. Jump in and see which one feels right for you!
PACKAGE #1
Starter
Investment:
AUD 2,600 (incl. gst)
We all have to start somewhere! Congratulations on taking the first step. I’d be honoured to help you get set up for success with my foundational package.
- 0-3 years into running your own small business?
- Someone with an eye for creativity and design but never really invested in branding before now?
- Looking for clean, easy-to-use design elements for your website?
- Ready to dip a toe into growing your business through your branding?
I’m here for you – and I get it. Your business is your baby, and you’re keen to see it thrive. It’s time to turn your attention to your brand identity, and turn your business dreams into reality. We’ve got this!
- 1-hour discovery session
- Creative direction
- 2 logo design propositions
- Main logo and responsive suite (secondary logo & submark)
- Colour palette
- Font pairing
- Style guide sheet (1 page with colours codes and font pairing)
- 30-mn wrap-up session to present style guide sheet, hand over files and answer any questions
- Incl. 3 x meetings: discovery session + logo propositions presentation + wrap-up
PACKAGE #2
Essentials
Investment:
AUD 3,800 (incl. gst)
So, you’re 1-5 years in and ready to level up your business… and you want some beautiful designs to super-charge your social media. Welcome to the package I have designed especially for you.
You’ll get all the basics of the Starter Pack, plus a range of illustration icons and social media templates so you can hit the ground running with your new brand.
- At a crossroads, where you realise your branding doesn’t adequately reflect the quality of your offering?
- Frustrated by starting from scratch every time you need to create promotional materials because you don’t have any templates?
- Surrounded by a small team, but there are no clear brand guidelines or direction for them to follow?
- Longing to be part of a fun creative process to develop beautiful designs you can use yourself?
Let’s scale up your business together by building up your credibility and amplifying your presence as a trustworthy, high-quality brand. Onward and upward!
- 1-hour discovery session
- Creative direction
- 2 logo design propositions
- Main logo and responsive suite (secondary logo & submark)
- 3 illustration icons
- Colour palette
- Font pairing
- 12 x social media templates
- Mini style guide (up to 15 pages) explaining how to use the logo, colour palette, font pairing, icons and 3 mockup applications
- 1-hour wrap-up session to present style guide, hand over files and answer any questions
- Incl. 3 x meetings: discovery session + logo propositions presentation + wrap-up
PACKAGE #3
Comprehensive
Investment starting at:
AUD 7,400 (incl. gst)
This holistic package commences with an in-depth research and exploration phase as a prelude to a robust agency-style process.
Unlike the other packages, which provide two logo options, this one offers two full visual identity system propositions. Each includes not just logos, but also colour palettes, font pairings, and graphic language. This allows us to explore your visual identity in greater depth, giving you an early understanding of how all elements work together. The style guide will be more detailed, offering clear guidance on implementing these elements consistently across your brand.
- Part of an established business with 3-10 years in market?
- Searching for a designer with a strategic approach and high quality designs?
- Ambitious and visionary, with a desire to be involved in the creative process?
- In need of the full package without the agency price tag?
Fantastic! As an experienced brand designer, I’ll be with you every step of the way. Work with me to steward your brand identity toward its full potential.
- 90-minutes discovery session
- Creative direction
- 1 x moodboard presentation to set the tone and direction for your new visual identity
- 2 visual identity system propositions: logo, colour palette, font pairing and illustration icons
- Main logo and responsive suite (secondary logo & submark)
- 10 illustration icons
- Colour palette
- Font pairing
- Identity application
- 12 x social media templates
- Comprehensive style guide (up to 30 pages) explaining how to use the logo, colour palette, font pairing, icons, graphic assets, photography style and 6 mockup applications
- 1-hour wrap-up session to present style guide, hand over files and answer any questions
- Incl. 4 x meetings: discovery session + moodboard presentation + visual identity system propositions presentation + wrap-up
My promise to you
Clarity and simplicity
You’ll always deal directly with me. You’re time-poor, so let’s keep things easy and hassle-free.
Polished expertise
I’ve seen it all, from big brands to small businesses, and will thoughtfully apply my insights to your brand.
A reliable ally
My door always remains open to the possibility of future work. I'll be in it for the long run if you need me.
Still not sure which visual identity package is best suited to your needs?
Let me help. Get in touch via my new client form or book a call so we can discuss your project and collaborate to find the best solution together.
Find the best visual identity package for you
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Brands infused with love and care
You’re in good hands
- My 10+ years of global experience imbues my work with openness and possibility
- As an illustrator, there is a fluid, painterly quality to my designs
- I deliver agency-quality work at a friendly price while collaborating directly with you
Client love
"I am so pleased with the brand identity package Morgane provided my new business. From the online digital marketing to our signature colours to the physical graphic design inside my store ~
it all works so seamlessly and is incredibly unique. I’ve had so many people ask “who did your logo?!” I can’t recommend Morgane enough for all things graphic design, illustration and unique branding."
"We engaged Morgane to complete a re-brand and website design for our small business recently and would 100% recommend her services. Morgane ensured she had a great understanding of the business and the direction we were wanting as well as things we liked and didn't like before commencing any preliminary designs. The design and branding deliverables exceeded our expectations as well as her level of service and value for money. We especially appreciated her ongoing support after the project had been delivered."
"Morgane created wonderful designs for my branding, my website and an advert for my coaching business, tailored to my needs and capturing perfectly my personality, my likes, my style and the aim of my business. Her designs are unique, imaginative, and personalised. Morgane is hard-working, accountable, thorough and passionate by her work. She is efficient, quick, helpful and has a kind and gentle manner with which she makes you comfortable. I highly recommend Morgane for a stress free and original branding!"
"Morgane helped with the launch of our company. She was responsible for everything related to our branding and marketing material (our logo, tagline, colour schemes, the website, brochures, email signature and much more). She was responsive, listened carefully to what we wanted, was easy to deal with and most importantly, she had great ideas. I have referred Morgane on to other people since using her and would definitely go back to her if the need arises."
"Morgane recently completed a beautiful re-brand for my business. During our initial meeting, Morgane asked extremely detailed questions in order to understand my business, myself and what I wanted to achieve with the new branding. Morgane was professional, warm and generous with her advice and guidance throughout the whole process. I am incredibly proud of my business' new branding. I'd highly recommend working with Morgane."
"Morgane was the first person I met to make my business idea a reality. She was able to understand my vision, my mind and my needs. I love the finer details and what they bring to a brand and Morgane has worked so well in designing my branding package. It was a great process and experience. She helped launch my business for everything related to our branding and marketing materials (logo, our colors, email signature and much more). During our first meeting, Morgane asked extremely detailed questions in order to understand my business, myself and what I wanted to achieve with my brand image. Morgane was professional, warm and generous with her advice and guidance throughout the process. I am incredibly proud of the result! I highly recommend working with Morgane."
"Morgane created amazing art for our Faithfully Public Campaign, in association with UNAOC and the EDIN-project. She created beautiful portraits of our contributors that really gave life and an eye-catcher for our campaign. She is easy to cooperate with and delivers more than we expect. Very professional!"
"Morgane is the best brand designer I have ever worked with. She took the time to really prepare our project, by asking me lots of questions, and bingo ! First proposal was the one. I barely had any feedback to give, everything was perfect already. She is quick, efficient and very talented. I highly recommend her."