The Victoria Park Community Centre has been a vibrant neighbourhood hub in Perth for over three decades, offering a space for collaboration, creativity, and connection. The centre brings people of all ages together to engage in a wide variety of community programs, workshops, and events, fostering a sense of belonging and promoting inclusivity for everyone.
Client
Victoria Park Community Centre
Category
Visual Identity, Website
Location
Perth, Australia
As they celebrated their 30th anniversary, the centre sought a fresh visual identity that would capture their vibrant spirit and commitment to the community. They reached out to me to create a design that felt:
Bright and joyful
Accessible
Humanmade and welcoming
Non-corporate/governmental
These considerations were my starting point, along with ensuring the design was approachable and reflected the community’s values.
I created a lively, handcrafted visual identity that included playful collage icons representing the centre’s various activities, a vibrant colour palette reflecting the joyful atmosphere, and hand-drawn elements to maintain a humanmade, welcoming feel. The design is also practical and flexible, making it easy to apply across signage, flyers, and digital templates.
We also worked on a website redesign to reflect the new identity and make it easier for visitors to access program and event details.
The new visual identity celebrates the community centre’s milestone while staying true to its values of inclusivity and connection. To find out more about the centre and check out their exciting programs, visit their website.
Kind words
Morgane is an excellent Graphic Designer and Illustrator. She listens, is intuitive, inventive and delivers on timing and results. We engaged M for a Community Centre re-branding project that needed wide appeal and a number of digital and physical assets and she got straight to work after consulting us for initial guidance and references. I would whole heartedly recommend Morgane – she did what she said, when she said it would happen whilst remaining flexible to our schedule and changes and we were SO HAPPY with what she delivered! Awesome human!
Kerri Jefferis ∼ Manager at Victoria Park Community Centre
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