As they celebrated their 30th anniversary, the centre sought a fresh visual identity that would capture their vibrant spirit and commitment to the community. They reached out to me to create a design that felt:
- Bright and joyful
- Accessible
- Humanmade and welcoming
- Non-corporate/governmental
These considerations were my starting point, along with ensuring the design was approachable and reflected the community’s values.
I created a lively, handcrafted visual identity that included playful collage icons representing the centre’s various activities, a vibrant colour palette reflecting the joyful atmosphere, and hand-drawn elements to maintain a humanmade, welcoming feel. The design is also practical and flexible, making it easy to apply across signage, flyers, and digital templates.
We also worked on a website redesign to reflect the new identity and make it easier for visitors to access program and event details.
The new visual identity celebrates the community centre’s milestone while staying true to its values of inclusivity and connection. To find out more about the centre and check out their exciting programs, visit their website.