Alyceum
Alyceum is a leadership development company that helps people explore how they can build and apply their leadership talents to become agents of positive change. Their vision is to revitalise the lyceum (place of learning) movement to ignite leaders to transform the world for the better.
Client
Alyceum
Category
Visual Identity, Illustration, Collateral, Merchandise, Ongoing Design Support
Location
Perth, Australia
More than 20 years into running her business, and with a brand identity that had been serving Alyceum for over seven years, Founder Alicia Curtis reached out to support the next chapter of the brand and her ambitious long-term vision.
Her goals were clear:
- To grow Alyceum into a global education company
- To welcome 2,000 new participants and build a community of 5,000 graduates through the Greater Good Collective
- To use Alyceum’s voice and platform to promote leadership for the greater good
Alicia was keen to honour the legacy of the existing brand by retaining its signature red, while elevating the identity so it would feel:
- Contemporary yet classic
- Energetic and bold
- Global and universal
- Strongly grounded in community
I designed a refreshed visual identity that respects Alyceum’s history while positioning it confidently for the future. The system balances structure with flexibility, allowing the team to easily apply the graphic elements across social media, learning materials, and day-to-day communications, while leaving room for creativity and evolution.
The Alyceum project included:
- A refined visual identity building on the existing brand foundations
- Custom illustrations used across brand touchpoints
- Social media templates designed for in-house use
- Printed collateral including illustrated postcards and learning materials
- Branded merchandise such as tote bags and notebooks, gifted to students as part of Alyceum programs
- Ongoing design support to ensure consistency and alignment as the brand grows
This project is an ongoing collaboration, with continued support across Alyceum’s visual communication needs. Working closely with Alicia has allowed the brand to evolve thoughtfully, staying true to its purpose while adapting to new audiences, programs, and ambitions.
If you’re curious to explore Alyceum’s programs and workshops, you can visit their website to learn more.
Kind words
Morgane is a brilliant designer, who I engaged to refresh my business brand. I was amazed at how she took my words, inspirations and vision for my business and turned it into visual identity that will propel it into the future. Morgane is a deep listener and, of course, very creative and clever!
Alicia Curtis ∼ Founder and Director at Alyceum