Mon Carnet de Rédaction Web
Éditions Vuibert, a leading French publisher, collaborated with Lucie Rondelet, a writer and business owner, to create a monthly planner for web copywriters. The project aimed to align with the visual identity of Lucie’s business, Formation Rédaction Web, while bringing fresh creative ideas to surprise and delight the audience. The planner was designed for Lucie’s students—web copywriters, freelancers, and those learning the craft.
Client
Éditions Vuibert
Category
Editorial, Illustration
Location
Paris, France
Lucie and Éditions Vuibert wanted a design that felt:
- Gender-neutral and inclusive
- Creative and fun
- Harmonised with Formation Rédaction Web’s visual identity
These goals guided the design process, along with ensuring the planner remained practical and engaging.
I created a lively and innovative planner featuring 12 unique illustrations—one for each month—tailored to reflect specific tips and themes. The illustrations were gender-neutral, with playful details that added charm and inclusivity. The interior design embraced a bicolour printing challenge, achieving a vibrant yet cohesive feel that aligned with Lucie’s quirky visual identity. The final result encouraged users to personalise their planners while staying connected to the brand.
The planner was a hit, resonating with web copywriters and students across France. Distributed in bookstores and online, it became a popular tool for those looking to refine their skills in web copywriting while enjoying a creative and practical resource.
To explore or purchase Mon Carnet de Rédaction Web, check it out online!
