These goals guided the design process, along with ensuring the planner remained practical and engaging.
I created a lively and innovative planner featuring 12 unique illustrations—one for each month—tailored to reflect specific tips and themes. The illustrations were gender-neutral, with playful details that added charm and inclusivity. The interior design embraced a bicolour printing challenge, achieving a vibrant yet cohesive feel that aligned with Lucie’s quirky visual identity. The final result encouraged users to personalise their planners while staying connected to the brand.
The planner was a hit, resonating with web copywriters and students across France. Distributed in bookstores and online, it became a popular tool for those looking to refine their skills in web copywriting while enjoying a creative and practical resource.
To explore or purchase Mon Carnet de Rédaction Web, check it out online!