The team contacted me after a couple of DIY Canva attempts to design a logo, when they decided that it would be a much better idea to get some help from a graphic designer. They needed a beautiful brand identity to make their products really shine, and one that would give their brand consistency in the long term. 

As a gift box company, they were also very aware of the power of a beautiful design system to elevate and differentiate their merchandise and packaging.

The F.R.I team’s vision was for a brand that felt:

• Original and unique
• Fun and playful
• Attractive
• Warm with vibrant colours

This project required listening deeply to the three founders and making sure everyone’s ideas were heard. I wanted everyone to be not only happy, but excited about their new brand identity. The social media templates needed to be very easy to use so they wouldn’t need to spend too much time creating new posts every day.

The minimal logo is clean and easy to work with, and attracts different clientele for F.R.I’s wide range of services, from wedding events to corporate gift boxes.

The pattern illustration applied to gift boxes makes them unique and memorable and suits any occasion, from hen’s to birthday gifts.

In the future, we can create new patterns for each season and F.R.I events will be able to renew their packaging regularly to keep their offerings fresh.

If you love supporting female-owned businesses who are innovative and put a lot of love into what they do, check out the F.R.I website and Instagram account.